In addition to the main analytics dashboard, Orbit provides detailed analytics for every individual item across the platform. Each event, course, resource, announcement, membership level, and directory entry has its own Analytics tab in the admin portal.
What's Tracked
Every feature's Analytics tab shows:
- Daily views chart — a line chart showing views over time
- Summary stats — total views, unique viewers, 7-day and 30-day counts
- Traffic sources — how visitors found this specific item (direct, search, social, email, other)
- Top referrers — which external sites are sending traffic
- Geographic breakdown — top countries for this item
Where It's Available
| Feature | What's tracked |
|---|---|
| Events | Event page views, registration counts, traffic sources |
| Courses | Course page views, enrollment counts, traffic sources |
| Resources | Resource page views, download counts |
| Announcements | Announcement views, read counts |
| Membership | Membership page views, signup trends |
| Directory | Profile views per member entry |
| Link click tracking for sent campaigns |
Additional Metrics
Some features include extra analytics beyond the standard set:
- Events — registration timeline with cumulative totals
- Courses — enrollment timeline with cumulative totals
- Membership — signup trends with cumulative growth charts
- Announcements — read and dismissal counts per announcement
- Email — delivery, open, click, bounce, and complaint rates (see Sending & Delivery)
How It Works
Analytics are powered by Orbit's built-in, privacy-first tracking system. All tracking is server-side with no client-side scripts required. IP addresses are used only to derive country codes and are never stored. See Analytics for full details on how tracking works and GDPR compliance.