Orbit provides a comprehensive set of tools for sharing and promoting your events — from email campaigns and newsletters to social media and website embedding. The sharing panel is accessible from the Sharing tab on any event's edit page.
Email is one of the most powerful ways to promote events in Orbit, with several options depending on your needs.
Send an Event as an Email
From the Sharing tab on any event, click Create Email to generate a new email draft pre-populated with the event's content. This creates a full email in the mailer that you can customize before sending. You can target the email to:
- All members — send to your entire membership base
- Specific membership levels — target members of particular tiers
- Event registrants — reach people registered for a specific event
- Individual members — send to a specific person
- Custom audiences — combine multiple targeting criteria
The email editor supports dynamic fields like {first_name}, {event_name}, and {event_date} which are automatically replaced with each recipient's details.
Add an Event to a Newsletter
If you're composing a broader email — a newsletter, weekly digest, or announcement — you can add one or more events as formatted link preview cards. From the Sharing tab, click Add to Email to:
- Select an existing draft email
- Preview how the event card will appear (with image, title, and description)
- Append it to the email's content
This makes it easy to include upcoming events alongside other content in a single email, without recreating event details manually.
Send to Event Registrants
You can send targeted emails directly to people registered for a specific event. When composing an email in the mailer, choose Event Registrants as the recipient type and select the event. This is useful for:
- Pre-event logistics and preparation details
- Last-minute changes or updates
- Post-event follow-ups and thank-you messages
Automated Email Notifications
Orbit sends automated emails at key moments in the event lifecycle — no manual action required:
| When it's sent | |
|---|---|
| Registration confirmation | Immediately when someone registers for an event |
| Event reminder | 24 hours before the event starts |
These automated emails:
- Are sent to all registered attendees automatically
- Use your organization's email branding (logo, colors, footer)
- Support dynamic fields for personalization
- Can be customized or disabled from the mailer settings under Automated Emails
- Include unsubscribe links for compliance
- Are logged for tracking and debugging
Social Media
Every event has a unique URL that can be shared anywhere. When shared on social media platforms, events display with a rich preview that includes:
- Title — the event name
- Description — a summary extracted from the event content
- Image — the event's featured image (if set)
- URL — the direct link to the event page
This is powered by Open Graph and Twitter Card metadata embedded in the event page. The preview works on Facebook, Twitter/X, LinkedIn, Slack, and any platform that supports link previews.
Direct Link
The event URL can be copied from the Sharing tab with one click and shared in messages, social media posts, or anywhere else.
Embedding on Websites
Events can be embedded on external websites, allowing you to display event information directly on your organization's main website without duplicating content.
Embed a Single Event
Embed a specific event page on your website. The embedded view includes the full event details and registration form, styled to work within an iframe.
Embed the Event List
Embed your entire event listing with filtering capabilities. Visitors can browse upcoming and past events, filter by type, and click through to register — all without leaving your website.
How Embedding Works
From the Sharing tab, copy the embed code snippet. It includes a small JavaScript file and a container element:
<script src="https://yoursite.com/embed.js" async></script>
<div data-portal-embed="events/my-event/"></div>
This works with any website — WordPress, Squarespace, custom HTML, or any platform that allows custom code. The embedded content automatically adapts to the container width.
Coming Soon
The following sharing features are planned:
- Calendar integration — allow attendees to add events to Google Calendar, Outlook, or Apple Calendar with one click from the event page
- Social media auto-posting — automatically share published events to connected social media accounts